CEO

Bruce is pioneering change to help humanity and the environment. Co-founding start-ups in both the plant-based food space utilising Australian Sweet Lupin and in diverting landfill waste into sustainable aviation fuels, both businesses are for profit social enterprises.

Bruce loves utilising nature and protecting it, leveraging his entrepreneurial spirit, his ability to build successful teams and get the best out of people by being caring, genuine and transparent.

Bruce's commitment in fostering collaboration and knowledge-sharing among all stakeholders, as well as advocating for healthier and environmentally friendly food choices, along with his passion to build a better future lends well to navigate the APBA through setup, growth and accelerate phases in the near future.

Membership Manager

Bec is a dedicated professional with a diverse background at Sanitarium and Coca Cola Australia, where she excelled in various roles spanning product support, channel development, sales support, marketing and new customer acquisition.

Bec is now bringing her expertise and passion to the APBA as Membership Manager. In this role, she is motivated to build the membership base and provide unparalleled support to members.

Bec's unique blend of product and channel experience and passion for service excellence with attention to detail makes her an invaluable asset to the APBA and its members.

Graphic Design, Social Media & Communications Manager

Bethany is a versatile and talented graphic designer, with her experience spanning graphic design, photography, videography, brand design and management, web development, project management, and social media strategy and execution.

As a team leader, Bethany successfully guides her teams to deliver exceptional outcomes in various creative projects. Her passion for art and creativity is evident in her work, and she continually pushes the boundaries to produce visually stunning designs.

Bethany's unique ability to blend different creative mediums with an astute understanding of the target audience allows her to create powerful visual narratives that elevate brands and drive consumer engagement.

Social Media & Communications Support

Maria is a talented junior graphic artist and social media assistant with impressive photography and design skills.

Her disciplined and organised approach makes her an invaluable support to the APBA.

Passionate about her work, Maria consistently delivers captivating visuals while effectively managing communication and social media platforms to drive engagement.